Is there really a compelling reason to start a blog when you could be spending your time working on your website? Is a blog really as effective a marketing tool as a traditional website? It all depends.
Whether or not you should start your own blog depends largely on the use to which you blog will be put. Many bloggers are blogging for strictly social reasons; other use their blogs for productive purpose; and some bloggers manage to combine socializing and being productive in a single blog.
If your intention in starting a blog is to socialize, you will be most successful by creating your blog at one of the high-traffic social networking sites like MySpace and opening it up for comments so that you can begin a dialog with your readers.
If you want a productive blog, on the other hand, asking yourself why you should start your own blog takes on added importance, because anyone maintaining a productive blog will have to make a commitment of time if he or she expects the blog to succeed.
If you are considering a productive blog, you would do well to steer clear of the social networking arena and set yourself up on one of the blog hosting sites like WordPress or Blogger. When you have your blog up and running, you