Getting Results from Your Website

With more than 77% of all American adults now online, and more than 175 million Americans using the Internet regularly, the argument that a website is an essential business tool is resolved before the debate begins. If your company isn't taking steps and making a continuing effort to maximize its website it is leaving customers and revenue behind (for competitors to pick up).
Some of the hesitancy in developing and maintaining a good website is derived from misunderstandings of what it takes to make a website productive. This article shares 8 things you can do with relative ease to enable your website to deliver better results. They are:
1. Make Sure Your Website is User Friendly
Whether in an offline or online environment, your target market can't be expected to buy your product if you do not make it easy to find and purchase. Your website can enhance the ease with which information and specs about your products/services can be found, thereby making the decision to buy them easier. Your website needs to (a) open quickly, (b) be easy to navigate and find information, and (c) provide a painless checkout process. If you can meet these three criteria, visitors will enjoy being on your site, and your sales through the site will increase.
2. Give in to Speed
According to some sources, you have about 30 seconds to convince a visitor to your website to stay there and look for what they came to purchase. If your website takes these same 30 seconds to upload, or you have a 30 second flash that is well prepared but devoid of any message (loved by the graphic design folks and marketing people for its creativity and hated by visitors because it takes time and says nothing), then you will lose visitors even before you have a chance to present your benefits and offer. The key to speed is a well designed site hosted on servers that deliver high speed.
3. Know Who Your Site is Targeting
The better you understand your target market the better your website will perform. Keeping in mind that the website is a marketing tool, and that knowing your market is a fundamental of good marketing, it makes sense that your website should be developed with your market in mind. You need to understand how you market behaves not only in terms of buying habits and spending patterns, but also, in the case of effective web development, online. The online behavior of your market will help you construct the site to meet their expectations, needs and preferences. In most cases the market will demand (a) that your site be updates and provide the latest relevant information, (b) that the site enable their inquiries through the latest online technologies, and (c) that the website be convenient to navigate.
4. Know Your Goals
Just as with offline business, "getting more sales" is not a useful goal in that it is vague, overly apparent, and devoid of any market based elements. You need to approach your website with goals and objectives in mind, not only so that the site can be constructed consistent with them, but also so that the maintenance of the site can be executed to support them. For example, the goals of your website could be "present products in an attractive manner that allows prospective buyers to visual their use and benefits". Another legitimate objective could be "to present information on products and the company so as to educate consumers and broaden our customer base". In both instances, the goals are clearly defined, and the websites constructed around them will be designed in architecture and appearance to maximize the success of the stated objectives.
5. Develop a Smart Web Architecture
When it comes to the architecture of your website - where the information is placed and the paths visitors take to get to it - the most critical tool you can deploy is common sense. Most people will look for information in the place where it is most logical for it to be. If you get creative, or want to make a point with your navigation (or the names you give to the information links you have) you will find that most people will leave your site rather than try to unravel the brilliance you are showing through your very clever structure. In other words, people are on your site to get to something, the easier you make it for them to get there, the better your website is. Period.
6. Operate According to a Plan
Like any marketing tool, your website needs to be tied into your overall marketing strategy and needs to be reflective of your company, its products, and the message and image it seeks to communicate to the market. Your website needs to have a plan of operation that detail, through a process and in accordance with steps, timelines, and accountability elements, the milestones for measuring performance and success. The plan needs to include (a) processes and timetables for updates and announcements, (b) your web marketing campaign, and (c) how your site will compete against similar sites.
7. Market Your Website
Like every other aspect of your business, if you do not market what you are doing nobody will know about it or why what you are selling is something they should buy. There are many ways to market a website and, as with Tudog's approach to traditional marketing, we recommend a basket of tactics. These include (a) organic embedding of metatags and other keywords into the content of your website so as to secure a higher natural listing on the search engines, (b) the purchase of select keywords to ensure high search results when these words are punched in, (c) affiliate sites and appearances on other sites, and (d) targeted web ads. These marketing tactics will assist you in driving traffic to your site, as well as serve to raise general awareness for your company.
8. Monitor Your Activities
The Internet offers excellent opportunities to monitor and analyze your activities so that you can be certain that what you are doing is not only working, but maximizing your potential. The web can help you determine how many people are coming to your site, where they are going inside the site, where they came from into your site, and whether or not they made a purchase. You can use this information to determine the efficacy of your navigation, architecture, content, graphics, message and marketing.
Your website, like all other aspects of your marketing, is a window into your company and a reflection of not only how much respect you have in what you do, but also how much respect and commitment you have toward your customers. A professional website demonstrates a professional attitude. Anything less is

Empty Profiles - The Scourge of the Dating Website

Prior to recently launching sugardaddyhaven.com I spent many weeks researching hundreds of dating websites, niche dating websites and dating chatrooms, and it became obvious to me that the main problem in trying to create a community of genuine and responsible members is the curse of the incomplete profile.

Many dating sites offer a free trial period in order to give the prospective customer the opportunity to test the facilities available, and perhaps even make contact with new friends before deciding to join as a paying member. The idea works great in theory! But the truth is that when anything is offered for free, it will often attract those who are only partially interested or have no interest at all.

Many of the dating websites I visited as part of my research revealed higher than fifty percent of their membership had neither completed their profiles or included a photo. It is not rocket science to agree that this practice is a complete waste of time, not only for the member concerned, but also for the website owner and indeed the other genuine members of the dating website. There is nothing more annoying than to run a search of the member database only to discover a host of profiles with little or no information about the member, and littered with "I'll tell you later" answers to the simplest of multiple choice questions.

Most dating sites will inform members of the importance of adding photos to their profile, and many, including our own website at sugardaddyhaven.com offer the facility of password protecting their personal pics so they are able to choose who will view them. However a staggering seventy-eight percent of dating site members we interviewed, informed us that they will only search for members who include a photograph with their profile.

I, personally can never understand how anyone can join a dating website and not bother to fill in his or her profile. How can they ever expect to create interest from other members, and my guess is they will not get a single response in their inbox. After all, your profile is your salespage. An opportunity to present yourself to the world.. describing not just your physical statistics but likes and dislikes, a brief synopsis of your character and a reasonably detailed description of your ideal mate. The addition of a photo or two will definately increase the amount of interest in your profile by three hundred percent at very least.

So how do dating site owners encourage their membership to present a quality profile that will not only increase the chances of creating interest but also enhance the whole website, as we are all in agreement that incomplete profiles are a complete waste of time and space.

Although we have only recently launched sugardaddyhaven.com we have taken a fair yet strong stance in the problem of empty profiles. We do not believe that nagging the member with a barrage of email reminders will entice them to return to the site, solely to complete their profile. Quite the reverse, in fact badgering would be more likely to ensure that the member never returned to the site again.

We at sugardaddyhaven.com firmly believe that the process of creating the profile needs to be completed at the time the user registers as a member. In an effort to ensure that the whole process is completed during registration we have introduced an extention to the free membership period for those who create a complete profile at that time. So now, in addition to the thirty days free trial period, we offer a further thirty days to those who complete their profile at the time of registration. And to further discourage those who still decide to display no information, such profiles will auto-delete if not completed within seven days.

Any dating website can only be judged on it's membership, and whether joining as a free member or upgrading to paying member, once you join a dating site you have a moral obligation to create a profile and present yourself to other members who have the same interest as you. Otherwise you will have nothing to offer that particular dating community and there is little point in you becoming a member.

Although early days yet, first signs are encouraging at sugardaddyhaven.com and we hope this move will enable us to to maintain a dating website with a one hundred percent profile completion, which can only benefit our genuine members.


Trevor Taylor - Sugar Daddy Haven - An Exciting New Experience

Here's 4 Quick and EASY Steps To Getting Your Website IN Through Googles 'Back Door'

Google... one of the Internets MOST powerful search engines recently announced a new FREE service that makes it easier for you to improve your websites coverage within Googles index through its NEW collaborative crawling system.

On the down side though, Google does not 'Guarantee' immediate inclusion, But, is still good news for those of you who have just finished building a website and are ready to submit to the top search engines.

So, what's this NEW service called that Google just released?

It's called "Google Sitemaps".

The real cool thing about "Google Sitemaps" IS it accepts RSS(Real Simple Syndication) and Atom feeds with the .XML extension as one of the accepted formats for submitting your websites Sitemap for inclusion in Googles index.

This is just one of the four formats Google accepts and is the one that I'm going to use for the rest of this article to show you how to generate your own .XML sitemap of your website for inclusion in Google.

It's real easy to do so don't worry about it being to complicated.

So, with that said, lets go to Step #1.

Step #1. Sign up for "Google Sitemaps".

This step is easy, simply follow the link provide below and sign up for a Free account. It should only take you a few minutes to do, then once your done, come back here and go to Step #2.

Go to: http://www.google.com/webmasters/sitemaps/login

Step #2. Generate your .XML sitemap.

In this step your going to generate a .XML sitemap for your website using a Free online sitemap generator.

This Free online generator will build you a sitemap up to 500 pages. If you have a larger website with thousands of webpages you'll have to use a paid service and/or software to generate yours.

Go to: http://www.xml-sitemaps.com

Enter your required information on the form provided.

Step #3. Upload your generated .XML sitemap to your server.

Once your generated sitemap is finished(your generated .XML file should be called site.xml.gz) it's now time to upload it to your server using your FTP(File Transfer Protocol) program.

This is very important that you do this before submitting it to Google Sitemaps for inclusion.

Step #4. Submit your NEW .XML sitemap to "Google Sitemaps".

Now that you have generated your "Sitemap" for your website and uploaded it to your server all you have to do now is to go to "Google Sitemaps" and submit your sitemap URL.

(ex. http://www.yourdomain.com/sitemap.xml.gz)

That's it.

Now, depending on Google, your sitemap should get downloaded within the next 24 hours, so be sure to check and see that it did and that there wasn't any problems or errors.

Also, your going to want to be able to track your indexed webpages within the search engines, especially Google, so you can see how things are going, so I'll leave you with one last resource that will do this for you.

Go to: http://www.uptimebot.com

All you have to do is enter your URL and click "GO".

The results page will list the results from Google and 9 other popular search engines.

Well, there you have it... "4 Quick and EASY Steps To Getting Your Website IN Through Googles 'Back Door'".

Earning Website Revenue From Advertising

There are two

Ecommerce Advertising Vs Website Optimization

One of the biggest propaganda campaigns on the Internet is that

Have you got the online X factor? Does your website have buzz?

What makes a site buzzworthy? It

Four Ways To Make Money From Your Ecommerce Website

There are four basic ways to make money from your web site. You can sell products and services. You can sell subscriptions or memberships. You can make money from advertising. And you can use your site to generate referrals and commissions.

Most businesses only use one or maybe two of the four. You can increase your direct revenue and your opportunities for cross-promotion if you consider them all.

Here's a review of what you need for each. In every case you want to deliver what your customers expect and automate as much of the process as possible.

You can make money on your site by selling things. You can sell products or services, but to make money you have to make sure you have mastered the details.

No matter what you're selling you'll need a good shopping cart. Online shoppers expect to be able to pay with credit cards and with PayPal and complete transactions online. Your shopping cart should calculate shipping charges and sales tax automatically.

If you're selling physical products, make sure you've worked out all the fulfillment details. Make sure that you have a shipping and inventory system that will deliver great service to your customers.

Since the net is a worldwide phenomenon, you may get orders from other countries. How will you handle them?

You can also sell digital products such as e-books and Special Reports. Buyers will expect to be able to download their digital product as soon as they've completed paying.

You can sell services. Many companies are conducting classes on the web, called "webinars." You'll need to be able to take orders and send acknowledgments to those who sign up. You'll also need a reliable way to deliver your webinar.

You can make money on your site by having subscribers or members who pay you a fee. A membership or subscription fee is simply payment for privileged access.

People will pay for access to current content, to archives, to services or to other people. Determine what mix of these is best for your business. Make sure you can handle subscription payments, acknowledgments and renewals.

You can make money on your site from advertising. This used to be quite complicated. But today, with Google's AdSense program just about any site can generate advertising revenue.

You can make money on your site by using your site for referrals and commissions. On the web, these are called "affiliate programs." They can help you make money two ways.

When you send business to another site using an affiliate link, you generate a modest fee for yourself. Whenever you recommend a product or service on your site, check to see if there's an affiliate program that will pay you for the link.

Your own affiliate program can help you draw more desirable traffic to your site. You'll need software to help you keep track of the business that affiliates send your way. There are standalone packages for this, but affiliate software is also part of most sophisticated shopping cart packages.

None of these items is rocket science. So use this article as a checklist and take a look at online shopping cart software and ecommerce providers like 1AutomationWiz.com to help you automate all of these methods on your ecommerce web site.

The bottom line in increasing revenue is using as many of the above income generation methods as you can, as effectively as possible. It's another case of how the marketing magic is in the mix.

Home Loans and Government Websites

One of the keys to maintaining the middle class in America is homeownership. In fact, the government takes an active role in promoting ownership through incentives.

Home Loans and Government Websites

The government is famous for influencing the behavior of all of us. Despite the draconian conspiracy theories one hears or reads about, the government usually does this in a passive way. Specifically, it uses financial incentives or penalties to nudge us into certain actions. In the case of homeownership, the government offers a ton of information and incentives to try to get us to invest in our dream home or at least start the process of getting there by buying a first house. In fact, there are a number of government websites that provide all the information you could want.

The U.S. Department of Housing and Urban Development is one of the key agencies dealing with homeownership. The department, better known as HUD, maintains a website listing the various programs it has, benefits and requirements of the same, and HUD homes that have been foreclosed on and are now for sale. You can visit the site by simply doing a search for HUD.

In the case of HUD, it is important to understand the agency does not actually write mortgage loans. Instead, it guarantees loans if you meet certain parameters. Essentially, this is like having a really rich uncle cosign your loan, something banks love. In fact, down payments on HUD loans can very low given the fact the government is backing them.

If you have served in the armed forces of your country, you are almost always designated a veteran. While salaries in the armed forces are not particularly high, the benefits can definitely make up for it. In addition to college loans and such, veterans receive mortgage loan breaks through the U.S. Department of Veterans Affairs. Known as the VA, you can get major help with loans on first homes and even use programs to get into VA foreclosed properties. Just search for

Flash Video Chat Software for Websites

Fcschat.com has released flash video chat, video messenger , 1to1 video chat plugins for webmasters. These plugins can be easily integrated in any existing websites. The flash video chat plugins are compatible with postnuke,phpnuke sites too.


fcschat.com provides professionally developed, fully managed flash audio video chat solution for websites. It is a multi-user flash audio video chat software developed in macromedia flash MX 2004. It uses Macromedia flash communication server for its good quality audio video compression. You can adjust the camera bandwidth/compression and quality for flash video chat as per your site requirements. You can also opt in for a Firewall/Proxy version that works with firewall using HTTP Tunneling on port 80. It is the one of the best flash video chat available on net which can be customized to meet the looks of your site. Some of its features are:
1) Stable Flash video chat front end
2) Compressed audio video streaming
3) Set video Bandwidth
4) Set video Quality/compression
5) Customize Gender, webcam icon
6) Create Private rooms(Advanced and Premium Plans)
7) Create static rooms
8) Create dynamic rooms
9) Control audio volume
10) Publish/un-publish camera, mic
11) Private messages
12) One click room change
13) Bold,Italic,underline text chat
14) smileys support in chat
15) color palette for font colors

16) Ignore/un-ignore users
17) View number of users in rooms
18) automatic detection of camera and mic
19) Easy to integrate
20) View Multiple cameras in Premium chat Plan


You can get an additional admin panel for flash video chat to control the chat in advanced and premium versions.
The admin features are :
1) Administer flash video chat in invisible mode
2) View public/private conversations
3) View/listen any user in chat
4) Kick users
6) Ban users for a fixed time.
7) Realtime Data Transfer Stats
8) Auto Deleting Dynamic Empty rooms
9) View Private Rooms.


Flash video chat Integration: It can be easily integrated with postnuke. Users logged in postnuke can be loged into the chat without any need to provide their userid again.
It can be integrated with asp, php, cold fusion, jsp... etc. There are no special requirements for its integration.

ECommerce Websites for Small Businesses

In first World countries the Internet is now a huge part of our everyday life. We use it at work and we use it at home. It is all around us. A person from a First World country would be in a minority if they said they had not paid for anything across the Internet or bought a product or service online through an eCommerce store. In a August, 2007 study it was found that in Europe, in 2006, residents in European Nations spent $132 Billion Euros (USD $180 Billion) through eCommerce Websites. In the next 5 years the amount spent through eCommerce Websites is set to increase by 25% per annum to an estimated $406.8 Billion Euros (USD $554 Billion) by 2011. It should be noted this only covers Europe and does not factor in the US, Asia and other emerging regions, which would easily double or triple those figures.

So, clearly there is a huge market place online that needs to be serviced by online shops and websites selling products and services. As a business owner I can see a huge market for established businesses in the real World to move into the World of eCommerce and sell online.

ECommerce Website Partners should be assessed for their suitability to deliver a quality ongoing relationship that will be to your company

Imported Car Insurance Can Be Costly Unless You Go With A Specialist Broker Website

One of the main factors that boosts up the cost of insurance is if you choose to buy an imported car. Imported car insurance can be costly unless you go with a specialist website and let them shop around for the best deal for you on your behalf.

Allowing a specialist to shop around for imported car insurance can get you several quotes and you can be sure you will get the cheapest possible quotes. And as the website specialises in car insurance and, in particular, imported car insurance, they will also give you all the facts and information you need to know about the motor insurance including the small print and the terms and conditions of the policy.

There are three choices when it comes to insuring your car - the dearest and most comprehensive car insurance is of course fully comprehensive. Fully comp will give all the cover needed for the majority of motorists and by shopping around you can get some great bonuses and add-ons; fully comp will pay for your car to be repaired if you should be involved in an accident and the other party

Got A Website - You Need Start Your Own Blog!

Is there really a compelling reason to start a blog when you could be spending your time working on your website? Is a blog really as effective a marketing tool as a traditional website? It all depends.

Whether or not you should start your own blog depends largely on the use to which you blog will be put. Many bloggers are blogging for strictly social reasons; other use their blogs for productive purpose; and some bloggers manage to combine socializing and being productive in a single blog.

If your intention in starting a blog is to socialize, you will be most successful by creating your blog at one of the high-traffic social networking sites like MySpace and opening it up for comments so that you can begin a dialog with your readers.

If you want a productive blog, on the other hand, asking yourself why you should start your own blog takes on added importance, because anyone maintaining a productive blog will have to make a commitment of time if he or she expects the blog to succeed.

If you are considering a productive blog, you would do well to steer clear of the social networking arena and set yourself up on one of the blog hosting sites like WordPress or Blogger. When you have your blog up and running, you

Ensure That Everyone Can Properly View Your Website

It is common mistake for novice web designers to create a website and only test the website at 1 screen resolution and in 1 web browser. The problem is, there are still some Internet users that use 15

Find Quick Secured Loans Through A Specialist Website

Going to a specialist loans website from the comfort of your own home is without a doubt one of the best ways of finding quick secured loans in the shortest time possible and as they are specialists you can be assured that they have made a search of the majority of the UK loans marketplace to find you the best deal possible on your borrowing.

A secured loan means that you put up something as security against the money that you borrow, it is one of the easiest types of loans to be approved for and it allows to you to borrow more over a longer period of time than a personal loan would allow you to do. What you put up as security against the loan is something of extreme value and in the majority of cases is your home, you do have to bear in mind that if you should have problems with repaying the loan then the lender can seek a court order to have your home repossessed. Therefore you should always weigh up the reason for taking out the loan against risking losing your home.

You should decide at the outset how long you wish to take the loan out for before going with a specialist website for quotes and whether you want to take out a fixed rate of interest or a variable rate. The variable rate will alter in line with the Bank of England base rate which can either go up or down while the fixed will remain the same for a specified amount of time. There are good points and bad to both. If the rate of interest drops then you are stuck with the higher rate regardless, while if you go with a variable and the rate rises rapidly this can add a lot more money onto the cost of the loan.

If you need information regarding interest rates along with finding quick secured loans then a specialist website should offer this information before you apply for quotes. Once you have got your quotes then you will have to decide which is the best for your needs, of course the cheapest rates of interest will influence this greatly but you should also check out the small print and key facts because these can make a difference to the outcome.

Additional costs can be included in the loan and the small print is where you will find them so always compare the key facts of any loans you are considering, early repayments and other fees can be attached to the loan and unless you know of their existence before taking out the loan then the cost can be boosted up. Quick secured loans through a specialist website are the best way of going for a loan; two of the biggest reasons are for the cheapest interest rates and the information you are given alongside the quotes which goes a long way to making sure that you know exactly where you stand and how much you owe.

Have A Banner Day

The idea of using a banner ad for your website is a good one. The real money is in ads on the Internet. If you are unsure about the real benefits of using banner ads, take some time to read more about what banner ads actually are and how to use them so you can make some real profits with your site.

Banner ads are nothing more than simplified HTML code with a link embedded in the code. Banner ads come in all different sizes. Some are as large a 486x60 and some are as small as the tiny size of 88x31. The graphics combined with the text information is what makes banners ads shine. Clicking on it will bring a potential customer right to your site, and then you have a chance to make a sell. Having a well laid out website and clearly written instructions is the next key to selling. Even if your advertising efforts don

Facelift Your Website

How many times have you refreshed the graphics or content of your website? Twice? Once? Not at all?

Many businesses are still hosting first-generation sites that went up at the turn of the millennium. Likewise, the majority of these sites are passé by today's "make-it-useful" standards. Sometimes embarrassingly so.

Internet-savvy businesses will refresh the content on their websites regularly. Think about the impression a site that's a year out of date will have on visitors.

It takes a little dated information for visitors to conclude they've hit a dead end . Plus, when a big-deal client clicks on your "urgent" invitation to attend an upcoming seminar, only to find that the event came and went a year ago he will feel annoyed and foolish. And you'll be toast.

So consider this a noisy wakeup call. It's the 21st century. Is your website still looking like it's 1999?

Site Specific Suggestions

Business sites obviously run a gamut. But for the purposes of site facelifts, differences boil down to how frequently you must make changes. Consulting services may update sites only quarterly or even annually. Ecommerce sites or research companies may require updates by the hour.

Whatever your needs, you can now find appropriate and affordable off-the-shelf software and third-party service providers to do the job. You can, for instance, put a fresh "skin" on your old site without disrupting any functionality.

Here are 11 ideas culled from web marketers and developers that can modernise your site without excessive costs.

1. Reduce the Number of Site Pages

Focus on redesigning only the core 10 to 15 pages, suggests Matt Greer, chief executive at Zeeo Interactive, a Web design services company. You can then archive any remaining popular or highly trafficked pages into Adobe PDF or Microsoft Word documents that are suitable for download.

2. Make the Site a Marketing Tool

If you're not yet capturing data basics, such as which sites and search engines visitors are clicking from or which pages get most visitors, get started now.

Use pre-packaged software or a web services provider to capture detailed information about site visitors. "The first question to ask is: 'When visitors come to your site, what do you want them to do?' " says Erin Duckhorn, spokesperson for Crucial Technology, an online memory upgrade provider. Once you have answers, you can define the tracking metrics and develop the content, navigation and structure that will quickly satisfy your targeted visitors.

3. Set up an E-mail Program

Create an incentive for visitors to register or give you their email addresses.. Once you have addresses, send out useful emailings. But make sure who have explicit permission to do so - and don't cause more harm than good by bombarding them.

4. Create an Online Reward for Prized Customers

Treat your best customers with perks or discounts. "You can give them their own area of the site without any special technology," says Wally Bock, a web consultant. You can also, of course, email special offers.

5. Speed Loading Time

Fancy graphics and animations are obstacles in the path of getting to information. Make sure your visitors can easily find what they're after.

6. Give Visitors Greater, Self-directed Control

In the past two years, Fairmont Hotels & Resorts has reworked fairmonthotels.com [link] to expand online booking capabilities. Now, guests who make online room reservations can book dinner or spa services at the same time. The site has also added a "Fairmont Planner" that matches individual resort properties to guest profiles or needs, as well as a "virtual concierge" that offers more details about services.

7. Invest in a Content Management System

Stop relying on static HTML. Instead, invest in a reliable CMS (Content Management System) which lets you update your own website content without getting a developer involved. If you update content a lot, this will pay for itself quickly.

8. Ensure Visibility on Search Engines

The old home page of BreastCancer.org [link], a non-profit informational group based in Pennsylvania was dominated by a giant image of the organisation's logo, an illustrated character called Polly, which prevented search engines from finding the site. "The makeover moved a smaller Polly to the upper right corner of the home page and used text and text links to guide the not particularly Web-savvy users of this site toward the essential information they came looking for," says Ilise Benun.

9. Align the Site to the Organisation

You mighty've reinvented your business a half-dozen times over the past few years. How appropriate is your site now? What about secondary channels or pages? "Many businesses grow their sites in piecemeal fashion," notes Kevin McLaughlin at Public/i, a public relations firm. "As new sections are added over time, the same messages or positioning is not always reflected in the copy throughout the company's entire website." Make sure your site's messaging is always in tune with offline marketing.

11. Add Testimonials or Success Stories

"Very few sites do this and there's no question that they add major credibility for buyers," says Philippa Gamse, a web strategy consultant. Ask long-time customers for quotes or permission to post their case histories and their satisfaction with your services.

Any of these ideas will help update your online presence. But the real advice is simply not to get lazy. Pay attention to your website whenever you shift direction or significantly grow the business. All marketing and messaging must be seamless

Five Ways To Quadruple A Websites Revenue.

Many website owners all too often give up on their website, even before their site has had time to shine. It can take months, or even years to reach the optimum for a business so why not expect the same out of a website? It is hard to find a business that finds the desired revenue within the first year. So why should a website be as popular as it should be within the first few months or years?

First of all just like any successful business you must believe that you'll succeed and never give-up. To be successful with a website you must have the same mentality, never give up and always put time and effort in. Giving up is the single major problem, if you give up on your website too early it will fail.

I have built many website over the years and found that what I have set out for you in this article will work, and keep on working.

Secondly, you need to increase your traffic, or hits to the website. I advise you to read my previous article

Ever Thought of Running a Poker Website?

Running your own poker website can be very profitable and a lot of fun. In the current climate of uncertainty in the employment market, starting and running your own poker web site offers a realistic way to make a very good monthly income that is both sustainable and constantly increasing.

These days more and more people are turning towards the internet to find ways of making extra cash or even to make a full time income and one of the best is to start a poker information website.

There are numerous advantages to starting a poker website; an enormous customer base, flexibility, the fact that you can start with virtually no money at all, and best of all - the chance to make a really good income online.

Now there are some truly awful poker sites out there but that is in fact a great advantage for you if you decide to build your own poker site. The fact that so many poker websites are of very poor quality means that you can build up a strong and loyal following just by offering a service that is better than the majority of the rubbish out there.

People search the internet for one thing above all others, and that of course is information. If they are looking on the web to learn more about their favorite poker player they want to go to a site where there is some decent, well written content. If they find what they are looking for then they will come back again and you will have gained a loyal customer.

If on the other hand they are taken to a page where there's nothing of interest and all the site is doing is trying to sell them something, they will leave quickly and probably never return.

Once you have enticed your visitors in to look at your site and they have found valuable information, they will be in a mood that is more predisposed towards buying so if you do have something to sell, you are far more likely to buy it.

So provide valuable information for your visitors and you will be miles ahead of all the other junk and spam poker sites out there.

Google Hat-trick for Spanish Property Website

For the third successive year, specialist website PropertyInSpain.Net enjoyed the Christmas number one ranking with leading search engine Google.

In the 36 months at number one for key search phrases, pre-qualified visitor traffic from Google search results to the triple award winning website has doubled from 20% to 40%. In addition, Google lists 100s of important pages of advice, information and property showcases from PropertyInSpain.Net that attract 1,000s of serious property buyers and investors.

A traffic spike of 114,000 hits resulted in 4,000 people in one day viewing the EUR 1M Mallorca home of the Christopher Columbus family, sold by PropertyInSpain.Net to a UK TV mogul at the price demanded by it

Find Cheap Website Hosting By Using A Web Hosting Directory

Like most webmasters you want to get value for your money and you aren't willing to trade off quality in return for cheap website hosting. That's the beauty of choosing your web hosting company with the help of a web hosting directory.

What is a web hosting directory?

A web hosting directory is a place where web hosting companies are listed along with the services they have available as well as their hosting prices. There are often different price categories, ranging from expensive to cheap web hosting services.

What value does a web hosting directory provide?

The good ones provide a way for you to review various cheap web hosting companies and find one that provides quality web hosting services at a reasonable price.

A properly run web hosting directory will include internet web site hosting providers that have the experience needed to host your web site and keep it running despite whatever the Internet throws at it every day.

Is cheap website hosting really a good idea?

As long as you have the right definition for cheap then cheap web hosting is a great idea. The word "cheap" should never refer to the quality of the hosting service itself. It should only refer to the price. If you end being hosted on a cheap server that's run my a hosting company that's too cheap to hire support technicians to staff their data center 24 hours a day, you can quickly regret choosing a cheap web hosting service.

And that's where a good web hosting directory comes in to save the day! But what makes a good web hosting directory? Let's take a look and see.

How to tell a good web hosting directory from a bad one?

A good web hosting directory maintains enough listings of top web hosting services, especially cheap website hosting companies, to give you enough options when making an informed web hosting choice.

Speaking of informed decisions, one very important feature to look for when choosing a web hosting directory to help you find cheap website hosting is the ability for users of the web hosting companies to be able to post their comments and experiences for others to read. That way you can get the opportunity to see what actual customers think about the quality of service that a cheap website hosting company offers before you commit to hosting your web site with them.

Where you host your web site is an important decision. You need help and advice in order to find cheap website hosting that offers a professional commitment to service and support. Make sure that you only depend on a good web hosting directory to help you make that choice.

Google Adsense is best source for website income

Website requires lot of money for maintenance. Therefore main aim of webmaster is earn handsome income using their website.

Now large number of website in the world provides online money earning opportunities. Google AdSense is one of the best sources for website income.

AdSense is the name of name of the system introduced by Google placing its AdWards ads to non-Google sites. AdWards are the source of your AdSense income. AdWards are small, text only advertisement purchased by the people who want to advertise websites of Google network.

Google AdSense gives you the ability to earn advertising revenue from every single page on your website. Add a Google search box to your site and earn money. Some Google ads pay $1 per click.

If your site contain all about survey hens Google will display that ads relevant to survey on that site. Google will send you a check for any amount you earn over $100 each month. If you don

H-F-L-Team: 3 Must Haves For Your Website

Today we are going to discusss Three must haves on your website for your business. Theses are often very obvious key components. Some people miss adding them or don't realize how important they are.

The websites that I am focusing on deal with sites for brick and mortar businesses. Such as restaurants, beauty salons/spas, Auto repair shops, retailers of all kinds. The tips can also relevant for other types of sites. Check through them and see if they can improve your site.

Okay let's start.

One big must is your contact information. Would you take out an ad in the yellow pages and not put in your phone number and address? Of course you wouldn't. But often on websites they omit it or hide it. What you want to do is have that information be very visible. You want your customers to be able to contact you.

Now a word of caution if you have a way for customers to email, "Which is recommended" you must return the email promptly. Think of it as you would your business phone, you would always answer the phone and return calls right? So do it with your email.

For many people that use a computer most of the day it can be one of their primary sources of communicating. Have a way so that when they send the email yours will automatically respond back with a message. Such as "thank you for your inquiring we will get back to you within 24 hours". I f you give them a time "shorter the better" be sure to do it. People will shy away from a business that can't keep a simple promise.

Capture their name and email. Ask if they would like to be added to your sales, special promotions, or newsletter, whatever fits your business.

Next up Information.

People are looking at your site for information. Studies show that when people call a restaurant they are asking for location, hours, directions and prices. So give it to them in a place on your site that is easy to find.

Post your menu and prices. I f you own a watch or shoe repair shop state prices for your service. People are shopping/looking for this information. Place your location and directions on home page. Include mapping like Google Maps so they can get directions. Remember state your hours of service. If you have parking challenges give your customers tips on where to park.

Last but not least. Photos.

Photos are very important to the success of your site and business. People love to look at pictures. Remember the saying "A picture is worth a thousand words". Its true. So show off your business. A photo of the storefront puts a visual into the customer's head, so as they drive down the street it will trigger a memory and help with locating your business.

I f you have a restaurant have photos of your food. For a beauty salon/spa show the inside and those comfortable chairs your clients will be using. Take pictures of your friendly staff and owners. Show people that "hey you will enjoy being here". Photo will help create a connection between your business and customers.

I hope this has been helpful and informative in your journey to fulfilling you Hundred-Fold Life.

Evaluate Your Website Risk for Becoming Obsolete

Small business owners satisfied with the look of their commercial website may be in for a surprise, soon. Some designers have ignored advice from the Worldwide Web Consortium, W3C, the international authority establishing standards for code to create web sites. There are new reasons to reconsider the W3C recommendations.

Browser companies choose what they will support within the W3C standards, and most try to fully comply. Your pages may continue looking okay for years to come because most browsers will support your code no matter what W3C recommends. The impact on search engines may be the real issue, however, and could be more serious in 2 years, or less.

What's expected to happen? The search engine wars are a constant battle of changing the math algorithms to list search results. Too often the results are loaded up front with nonsensical or unrelated sites because of creative designers who get high ranking with remotely related sites, plus a ton of phone directory lists, or other paid listings near the top. The value to the person using the search engine is diminished, and this trend has not been overlooked by the major search engines. They each want to be the best.

Top search engine optimization experts are predicting that the methods used for listings must and will become friendlier to the real customer, the person searching. Some are suggesting that part of this improvement includes placing higher value for ranking on sites with valid code. Site owners enjoying Google page 1 listing, may very soon find their home page back 100 pages or worse if they do not have zero or near zero code errors. This is especially important for commercial sites designed more than 5 years ago.

When you consider most web designs may never become obsolete because browser companies have too much to lose not supporting older code, why the big fuss?

W3C has other recommendations some designers choose to ignore including XHTML which is a code standard designed for the future, so issues other than favorable placement in search engines need to be considered. There are advantages in XHTML that will sound like a foreign language to the average small business entrepreneur at first. An overview follows.

Having a design for the future means that not only will your pages display properly on devices in use today, each will still look great 10 years from now on new computing devices yet to be invented. Most sites that use HTML and tables for the layout include code errors as a result of changes in code standards over the last few years.

Tables are still a valid technique for true tables of information, however, the code may continue to deteriorate as more tags become obsolete thus increasing the number of errors on a site. Like many web sites done in HTML, redesign may be necessary sooner than expected. Will your web site still look okay 10 years from now? Probably, however, the importance of designing without tables for layout plus zero or near zero code errors is gaining in significance for reasons beyond favorable search engine ranking.

Next, there is an emerging issue that is being ignored by the majority of web site designers, and that is accessibility. In short, equipment exists today that allow people with disabilities to browse the internet with devices specially designed to improve their experience. Voice synthesizers now read content in a choice of voices, and XHTML design techniques allow for this easily. These special devices depend on reading the hidden code used to create each page, and using tables or obsolete tags will mean defects or garbled output as the special reader sorts through the various extra code from the tables. Blind people have devices that print Braille dots on an output device so they can read page content, also. These accessibility issues are solved with a forward looking design using XHTML, yet there's more.

Handheld devices like iPods and cell phones are another aspect of accessibility that may cause problems for some web site owners. As these methods of surfing the internet gain in popularity, proper display of web sites on these devices may be an issue. The forward looking design assures that pages will display well on the widest range of devices, current and future, thus giving the site owner a broader audience rather than lost opportunity because their pages were not accessible.

There are more benefits to XHTML with CSS, including fewer lines of code to create the same effect as done in HTML with tables. This means pages will load faster, and the real page content is easier to index by search engines because it's not surrounded by excess code using tables. By comparison on a recent project, the old home page used over 500 lines of code. The revised version utilizes just 170 lines to display nearly identical content.

W3C, the Worldwide Web Consortium, the international body for establishing code standards for web design, strongly recommends that designers adopt XHTML with CSS and avoid tables for layout entirely. It takes less than a minute to check the code on your web site. Search in Google using the quotation marks for "The W3C Markup Validation Service", and then follow the link to W3C to check your web site for free with instant results.

In conclusion, the future is now when it comes to new computing devices used to browse the internet. Shifts in search engine strategy could be equally important. Plan now and avoid losing sleep worrying about your web site becoming obsolete. As a final tip, it makes sense to have a site review every 2 years with your web site designer to discuss advantages of emerging strategies.